A1928-1936 Golf Equipment Catalogs and Price Lists
Six vintage golf equipment trade catalogs and price lists dating from the late 1920s to the mid-1930s. The collection features several prominent American manufacturers of the era, showcasing Art Deco graphic design, period photography, and early steel shaft technology advertisements. The items are softcover pamphlets or staple-bound booklets.
The collection includes:
- A Shaler Golf Equipment catalog, dated 1930. The front cover features a central photograph of a golfer in knickers against a stylized Art Deco sunburst pattern in teal, gold, and cream. The publisher is stated as The Shaler Company, Milwaukee and Waupun, Wisconsin.
- A MacGregor Price List for Professional Golfers, dated 1930. This tall, narrow booklet features a decorative red and black border with the text Golf Goods. It was issued by The Crawford, McGregor & Canby Company of Dayton, Ohio.
- A MacGregor for Golf Wholesale Price List, No. 35, dated 1932. The green cover is dominated by a large black V graphic. The back cover bears the MacGregor Dayton logo and the slogan The Greatest Name In Golf.
- A Shaler Golf Equipment catalog, dated 1934. The cover features a black and white photograph of a golfer above a red and yellow tiered graphic field. The back cover shows a stylized yellow shield motif and is marked Form No. 1270.
- A Hillerich & Bradsby Co. catalog, No. 28-29, titled Grand Slam Golf Clubs. The green cover depicts an illustrated golfer and caddy on the green by a flag marked 18.
- An H&B Golf Clubs catalog, No. 35-36, dated 1936. The black cover features a photograph of "Wild BILL" Mehlhorn at the completion of his swing. The reverse side features a full-page advertisement for the Power-Flex Steel Shaft, described as The Shaft of Steel with The Hickory Feel, including a graphic of a tapered shaft segment within a heart shape..
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